Privacy Policy

Last updated: November 14, 2026

Brookside Basements ("we", "us") builds and renovates basements in Edmonton, Sherwood Park and the surrounding area. This policy explains what personal information we collect through brooksidebasements.ca, how we use it, and the choices you have. We follow Alberta's Personal Information Protection Act (PIPA) and, where it applies, the federal Personal Information Protection and Electronic Documents Act (PIPEDA).

What we collect

Information you give us

• When you fill in a form, use the website chat, call or text us: your name, email address, phone number, postal code and address, and details about your project.
• When you become a client: what we need to quote, schedule, build and invoice your project.

Information collected automatically when you visit the site

• Pages you view, how you arrived (for example, from a Google search or a Google ad), your device and browser type, and your approximate location from your IP address.
• If you arrive from a Google ad, the ad click identifier Google adds to the link. We keep it with your enquiry so we can tell which ads lead to real projects.
• Microsoft Clarity records how visitors use our pages (clicks, scrolling and page movement) so we can improve the site. It does not record what you type into forms.

How we use it

• To reply to your enquiry, book estimates, send quotes and follow up by phone, text or email.
• To deliver and invoice your project, and to ask for feedback or a review afterwards.
• To understand which pages and ads bring enquiries, so we spend our advertising budget well.
• To keep records the law requires.

We do not sell your personal information.

Sharing with Google for ad measurement

We advertise on Google. To measure which ads lead to enquiries and projects, we share some information with Google:

• The ad click identifier from your visit.
• Your email address and phone number, in hashed form. Hashing turns them into a scrambled code before they leave your browser or our systems. Google uses the code only to match you with an ad interaction you already had. It does not receive your email or phone number in readable form.
• For clients, the value of the project, so our ads can be tuned toward real work.

Google handles this information under its own privacy policy (policies.google.com/privacy). To control how Google personalizes ads for you, visit adssettings.google.com.

Our service providers

We use trusted companies to run our website and business. They handle your information only on our behalf:

• HighLevel (LeadConnector): our customer management system for forms, chat, calls, texts and emails.
• Webflow: hosts this website.
• Google: Google Ads, Google Analytics and Google Tag Manager, for ad measurement and site statistics.
• Microsoft Clarity: site usage statistics.
• Sojourn Digital: our marketing agency, which manages our website measurement and advertising.

Where your information is stored

Some of our service providers, including HighLevel, Webflow, Google and Microsoft, store or process information outside Canada, mainly in the United States. While it is there, it may be accessible to authorities under the laws of that country. You can ask us how our providers protect it: see "Contact us".

Cookies and similar tools

The site uses cookies and browser storage to remember the ad click identifier, measure visits (Google Analytics), measure ad results (Google Ads), understand page use (Microsoft Clarity), and keep the chat and forms working. You can block or delete cookies in your browser settings. If you do, parts of the site may not work as expected.

Texts and emails

If you give us your phone number or email when you ask about a project, we may contact you about that request. You can reply STOP to any text, or ask us to stop emailing you, at any time.

How long we keep it

We keep enquiry records for as long as we need them to respond and follow up. We keep client records for as long as the law and our warranty obligations require. After that, we delete or anonymize them.

Your choices and rights

You can ask to see the personal information we hold about you, ask us to correct it, or withdraw your consent to how we use it (this may limit what we can do for you). We will reply within 30 days.

Contact us

Questions or requests about your privacy:
Brookside Basements, Sherwood Park, Alberta
Email: info@brooksidebasements.ca · Phone: 780-517-6725

If you are not satisfied with our answer, you can contact the Office of the Information and Privacy Commissioner of Alberta (oipc.ab.ca).

Changes to this policy

We may update this policy as our services or the law change. The date at the top shows the latest version.